How Antern Achieved 12% Conversions, 99.2% Retention, and a 3-Day Sales Cycle with SBL!
12% Conversions, 99.2% Retention and a 3 day sales cycle just with the help of SBL. Study how Antern made use of SBL to convert leads.
Feb 3, 2025
About Antern
Antern is a growing EdTech platform in India specializing in machine learning and data science. They offer structured courses and hands-on projects to train students with industry-ready skills. Despite strong partnerships with brands like ZenML and DataWars, Antern struggled with lead conversion, automation, and retention, which affected revenue and student satisfaction.
Challenges Faced by Antern
Despite generating over 3,000 leads per month, Antern struggled with key inefficiencies:
Low Conversion Rates: The high volume of leads wasn’t translating into enrollments due to ineffective lead nurturing.
Lack of Automation: Manual CRM processes hindered timely follow-ups, leading to missed opportunities.
Limited Sales Expertise: Without a dedicated sales team, Antern faced difficulties in engaging and persuading potential students.
Retention Issues: Poor post-enrollment engagement resulted in a high refund rate, negatively impacting revenue and student experience.
How SecondBrainLabs Helped
SecondBrainLabs implemented a customized AI-driven strategy to address Antern’s challenges and optimize its sales and retention processes:
Pre-Sales Funnel Optimization:
Designed strategic campaigns to nurture leads through informative content and interactive sessions, increasing engagement before enrollment.
AI-Powered Sales Automation:
Integrated a persuasive AI model that handled 90% of sales conversations, resolving student queries and guiding them toward enrollment.
Retention & Engagement Campaigns:
Launched AI-driven feedback surveys to collect insights from enrolled students and address concerns proactively, leading to improved satisfaction.
Advanced Analytics & Insights:
Analyzed student behavior and lead interactions to refine ad copies, landing pages, and overall marketing strategies for better conversion rates.
Results Achieved
With SecondBrainLabs AI, Antern saw significant improvements in its operations and revenue:
12% Conversion Rate: AI-driven interactions increased outbound sales conversions from 5% to 12%.
Reduced Sales Cycle: The time taken to convert leads dropped from one month to just three days.
99.2% Retention Rate: Personalized engagement reduced refund rates to below 0.8%.
Profitable Downsell Strategy: A ₹499 study material kit was introduced, generating additional revenue with over 250 students purchasing immediately.
Antern transformed sales and retention strategies with SecondBrainLabs’ AI-driven solutions, seamlessly automating sales conversations while maintaining a personalized touch. By enhancing lead engagement through targeted AI-powered campaigns and leveraging student feedback to refine course delivery, Antern significantly boosted user satisfaction and retention. This success story highlights the power of automation and AI in driving growth and efficiency in EdTech sales.
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Subham Kumar
CEO, Co-founder @ SecondBrainLabs
