How Cialdini Institute Boosted Engagement by 65% with SecondBrainLabs
140+ Quality Meetings at just 1/5th the Cost – SecondBrainLabs Delivers Results That Scale!
Jan 27, 2025
About Cialdini Institute
The Cialdini Institute is a global leader in ethical persuasion, founded by Dr. Robert Cialdini, the world-renowned author of bestselling book Influence: The Psychology of Persuasion. The institute empowers Fortune 500 companies and ambitious entrepreneurs through workshops, online courses, and consulting services. Their clientele includes industry leaders such as Google, Coca-Cola, and American Express and many more.
Challenges
Despite their strong reputation in behavioral psychology and ethical persuasion, they faced significant challenges with conversion rates. Their team spent hours chasing leads, sending follow-up emails, and making calls– yet many went unanswered.
This resulted in an operational bottleneck with two main reasons at its core: inconsistent follow ups and overstretched sales team unable to keep up with the massive number of inquiries they were getting. While their service offered immense value, they struggled to effectively qualify leads and convert them within a shorter turnaround time.
Why SecondBrainLabs?
Before partnering with us, Cialdini institute explored several other platforms, each offering generic sales automation solutions. However, Second Brain Labs stood out for its:
Personalized lead nurturing capabilities: AI-driven hyper personalized chats designed to mirror human empathy and persuasion techniques.
Analytics-driven insights: Providing actionable insights on client behavior, pain points causing friction in conversions, and engagement pattern helping them refine their offerings to better align with client needs.
Ease of Use: A seamless onboarding process, easy for the sales team to understand, enabled the institute to get started without any delays.
The campaigns significantly boosted conversion rates to 18% — all in just one week without any follow-ups.
Journey
The partnership with the Cialdini Institute began in July 2023 to address their key challenge: low-performing email campaigns. Here’s how the SBL campaigns solved their issues:
Process: The team were able to streamline their entire sales funnel—from identifying user interest to nurturing leads and closing sales on WhatsApp. This approach helped the brand build trust, qualify leads, and allowed the sales team to focus on high-intent prospects, all while reducing costs by 70% with AI automation.
Results: In just three months, the Cialdini Institute achieved a 65% increase in lead engagement and a 45% rise in workshop bookings. Additionally, the automated system freed up the team to focus on conducting more programs, significantly boosting their monthly lead volume.
Our advanced analytics equipped sales teams with in-depth insights on client behavior, pain points causing friction in conversions and upsell opportunities.
Results Speak for Themselves
> 65% boost in lead engagement with personalized conversations.
> 45% increase in conversions using advanced persuasion principles.
> 86% reduction in manual workload with AI automatic follow ups after few hours.
With AI Sales automation, Cialdini Institute not only has increased their month-on-month revenue but at the same time improved client satisfaction through human-like conversations.
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Subham Kumar
CEO, Co-founder @ SecondBrainLabs
