50+ High-Value Meetings and a 30% Show-Up Boost: How Growth School Boosted Lead Conversionswith SBL
50+ High-Value 1:1 Meetings Booked for a $1000 Course—In Just 6 Days!
Jan 27, 2025
About Growth School
Growth School, backed by Sequoia Capital and Owl Ventures, collaborates with the top 1% of instructors worldwide to create high-impact, cohort-based courses. Focused on personal and professional growth, it empowers learners globally by bridging the gap between traditional education and practical, industry-relevant skills.
The Challenge
Growth School was running multiple successful ad campaigns that generated a high volume of leads. However, despite their innovative model and strong value proposition, they struggled with lead follow-ups and nurturing. With a small sales team and high volume of leads coming in, they simply couldn’t keep up. Manual outreach was time-consuming, making it difficult to engage and understand user needs resulting in low conversion rates.
High Drop-Off Rates: With a high volume of inquiries, the sales team struggled to keep up, leading to delayed follow-ups and missed conversions.
Missed Cross-Selling Opportunities: A lack of personalized recommendations for leads led lost revenue potential.
Low Show-Up Rates for Webinars: Despite sending reminders, only 5-7% of registered attendees showed up for webinars.
How Second Brain Labs helped?
Second Brain Labs enabled Growth School to design and launch targeted campaigns for every stage of their sales funnel. At the top of the funnel, they launched pre-workshop campaigns to build anticipation, showcase course benefits, and address common questions, resulting in a 30% increase in show-up rates. In the middle of the funnel, SBL automated personalized follow-ups for attendees who didn’t convert immediately, addressing their specific interests and objections. At the bottom of the funnel, Growth School ran retargeting campaigns which helped to re-engage lost leads by offering free resources and cross-selling additional courses, effectively bringing them back into the funnel and driving conversions.
Here is the one of the sample conversations where the AI has even collected several feedback on text and even convinced user to share in a video format all through chat:
The Results
Growth School used advanced analytics to understand how leads behave and identify what slows down conversions. This helped them set up over 50 valuable 1:1 meetings for their $1000 course. They also made the sales process smoother by collecting real-time feedback from leads through videos and messages.
With SBL automation, Growth School achieved:
A 30% boost in webinar show-ups, translating into higher engagement rates.
50+ High-Value 1:1 Meetings booked directly impacting course enrollments.
Optimized cross-selling opportunities, driving additional revenue streams.
Book a demo with us here!
Subham Kumar
CEO, Co-founder @ SecondBrainLabs
